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Government Website URL shortener

Helps make the link more appealing.
A long URL can look clumsy, convoluted, and sometimes suspicious. You know the sort:
But by shortening the URL, it’s easier to read, and users are more likely to click something that’s more appealing.
Helps with branding If you use a customized URL shortener, it can help build brand awareness and brand integrity.
Helps to track the number of clicks Most URL shorteners also provide marketers with extra data like the number, source, and location of clicks.
Helps save character space A URL shortener can save character space on Twitter and other microblogging and messenger sites with limited character space. A shortened URL gives you more room for the rest of your message.

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